If you love makeup and other cosmetics, then you may have long dreamed about having your own brand. What could be cooler than using your own products? Best of all, many influencers and YouTubers have had great success starting their own lines, and if you have a decent following, people may want to buy products just because you endorse them. Could now be the time to start your own cosmetics brand?
Products that you could sell
There are a number of different products that you could potentially sell in your line:
- Make up
- Face masks
- Skin care products
- Specialist products like lightening creams
What you decide to sell will depend on your following and their audience. For example, if you do a lot of makeup tutorials online and people are always asking you about your products, you may want to stick to selling makeup. It’s best to start off with a small, quality range.
Manufacturing is easy to arrange
It used to be complicated to get cosmetics made, especially if you didn’t want a huge batch, but nowadays, you can easily arrange high quality cosmetic production (called ผลิตเครื่องสำอางคุณภาพดี in Thai) and have the products made overseas. They are then shipped directly to you, ready for you to sell to the end consumer.
Put your own unique stamp on things
When it comes to selling your own cosmetics, the key is to have something unique that others don’t offer. There are a lot of people out there who have their own cosmetic brands, and not all of them are successful. That’s why you have to focus on doing something unique and staying ahead of the crowd, selling products that are high quality and exciting.
Start promotion early
Don’t wait for your products to arrive to start promoting them. The more buzz you generate in the early days, the better, so work on getting started as soon as possible. Try using social media and building a following, using influencers and perhaps paying for adverts to try and get the best results if possible.
Cosmetics and beauty are growing industries. Even in a recession, women will buy branded cosmetics, so it can be a good business to get into. Think about what you can bring to the industry. If you have a unique idea and the drive to make sure it succeeds, there are ways you can build a successful brand, which can be a great way to make a living.