Today’s business world is extremely competitive, with every firm looking to do something which enables them to stand out from the crowd. Conducting your business to the highest standards is obviously of paramount importance, though when making a presentation in search of that contract, some fall short of the mark. In an area where first impressions most definitely count, what you put into your proposal, and equally important, what you leave out of it, can be extremely telling. To expect to be considered for top end jobs, your proposal needs to look even better than your work, and nowhere is this truer, than in the world of photography.
The Proposal is a Contract
There are often significant differences between what some clients have in their mind of what they are looking for, and what a photographer has in his mind when he is thinking about a contract, and those differences really need to be identified and dealt with. This is where your proposal needs to be in writing, with every possible aspect of your work clearly detailed. If they accept, the proposal effectively becomes a contract, so it really is vital that nothing is left out, or something which should be detailed left a little vague.
Nobody wants an unhappy customer in any business, regardless of if you are discussing a project by e-mail, phone or in person, hence it is vital that you understand exactly what the client is looking for, and that they also understand precisely what you are going to provide, and when and where you are going to provide it, along with all of the fine details. Non photographers may not understand some technical issues that are commonplace for you, meaning your proposal needs to be comprehensive.
Most, if not all professional photographers have made an error or omission in their work proposal at one point, and have suffered to some degree for it. Much thought has been given to the overriding issues involved, which is why today many utilise a photography proposal template, a comprehensive pre-prepared document, which can not only be used us a checklist to make sure you have left nothing out, but which allows you to showcase your creativity, with the inclusion of images and video. It is partly your detailed layout of what you propose to provide, along with your C.V. to impress your potential client, regarding your ability to deliver.
Most photographers wish to retain control over what happens to their work, especially where it comes to the potential editing of images. Copyright of images may not be fully understood by a client, especially where individuals in the images are concerned. Providing details of what is and isn’t permissible, not only shows a level of professionalism within your proposal, it also makes sure there is no misunderstanding about small, but important details.
In the overwhelming majority of occasions, everything passes off smoothly, to the satisfaction of both photographer and customer. The more thought and care shown in your proposal, not only increases the likelihood of you getting the business to start with, but also helps to ensure that the percentage of happy customers is simultaneously increased, to the satisfaction of all concerned.